Elephant Art is a print magazine, an online platform and a physical project space in White City, London. It was founded in 2009 and is published four times a year, in order to provide “in-depth analysis” on the international contemporary art scene. Elephant believes that art is the best way to think about how we live today.
In 2017, Elephant had been given a new look by Kellenberger-White, which aims to appeal to wider audience to reach beyond “contemporary art bubble”. Their new logo has been inspired by a day out at Whipsnade Zoo in Bedfordshire and the behaviour of real elephants, says Eva Kellenberger, co-founder at Kellenberger-White.
It consists of a logotype made up of bespoke letterforms, based on the shapes made when water is squirted on the ground.
“We went to and watched how the elephants move and how they use their trunks as a tool,” says Kellenberger. “We wanted to see if there was something that could inform a design language. We took a simple approach that led to us exploring water as a drawing tool, and we created letterforms by squirting water on the ground. After a few days of experimenting, we’d found our direction.” (Source: Design Week UK)
This month, they’ve published ten-year anniversary issue which explores the rising phenomenon of self-care through the lens of six young artists and features Encounters with the most exhilarating, established names including Paul McCarthy, Wu Tsang, Anthea Hamilton and more. (Source: Elephant)
We’ve collaborated with Elephant Magazine to create ‘Good Vibes’ dark chocolate bar with CBD infused and raspberry for this special occasion. Inspired by psychedelic art 60s, the sleeve was design by Lucy our creative director. This exclusive bundle includes a bar of ‘Good Vibes’ and Elephant Magazine issue 40.